Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
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Bublitz, M. G., Peracchio, L. A., Davis, B., Du, K. M., Escalas, J. E., Gallo, Í., Gloukhovtsev, A., Hansen, J., Miller, E. G. & Wiener, H. J. D., Jan 2026, In: Journal of the Association for Consumer Research.11, 1, p. 17-2812 p.