Grants & Projects per year
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Dive into the research topics where Manoj Agarwal is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Grants & Projects
- 2 Finished
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The Impact of Branding Strategy on the CSR-Financial Performace Link
Agarwal, M. (PI)
08/1/06 → 12/31/07
Project: Research
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BUNDLING OF TELECOMMUNICATIONS SERVICES: A DECISION DIFFICULTY PERSPECTIVE
Agarwal, M. (PI)
06/1/99 → 08/31/00
Project: Research
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Side-by-side comparisons, brand equity and counterfactual thinking: The role of non-chosen brand and claim similarity on post-consumption product evaluation
Dalman, M. D., Kaushik Desai, K. & Agarwal, M. K., Mar 2026, In: Journal of Business Research. 206, 115921.Research output: Contribution to journal › Article › peer-review
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The Effect of AI Companions' Expressed Positive Affect on Consumer Engagement Intentions: The Moderating Role of Consumer Loneliness
Mukherjee, P., Agarwal, M. K. & Chatterjee, S., May 2026, In: Journal of Consumer Behaviour. 25, 3, p. 1032-1060 29 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
The impact of a manufacturer's financial liquidity on its market strategies and pricing and promotion decisions in retail grocery markets
Agarwal, M. K., Ma, Z., Park, C. H. & Zheng, Y., Mar 2022, In: Journal of Business Research. 142, p. 844-857 14 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Impact of brand anthropomorphism on ethical judgment: the roles of failure type and loneliness
Dalman, M. D., Agarwal, M. K. & Min, J., Nov 10 2021, In: European Journal of Marketing. 55, 11, p. 2917-2944 28 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations -
The effect of relationship and transactional characteristics on customer retention in emerging online markets
Jaiswal, A. K., Niraj, R., Park, C. H. & Agarwal, M. K., Nov 2018, In: Journal of Business Research. 92, p. 25-35 11 p.Research output: Contribution to journal › Article › peer-review
42 Scopus citations