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Dive into the research topics where Marie-Odile Richard is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Cultural Drivers of Vice–Virtue Preferences: The Role of Justification and Trait Self-Control
Heydari, A., Laroche, M., Paulin, M. & Richard, M. O., Dec 2025, In: Psychology and Marketing. 42, 12, p. 3176-3189 14 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Mobile app localization-based advertising: Effects of spatial and social-cultural distances on consumer behavior
Shirdastian, H., Bartikowski, B., Laroche, M. & Richard, M. O., Oct 2025, In: International Journal of Information Management. 84, 102929.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Shaping hedonic-utilitarian attitudes and consumer Intentions: The determinant role of the indulgence vs. restraint culture dimension
Heydari, A., Laroche, M., Paulin, M. & Richard, M. O., Sep 2025, In: Journal of Retailing and Consumer Services. 86, 104344.Research output: Contribution to journal › Article › peer-review
Open Access5 Scopus citations -
Technology emancipative and traditionalist value in cross-cultural market segmentation
Petrescu, M., Richard, M. O., Namin, A. & Cankaya, B., Apr 2025, In: International Journal of Information Management. 81, 102868.Research output: Contribution to journal › Article › peer-review
Open Access3 Scopus citations -
Using Serious Games for Learning Business Ethics: Exploring Its Socio-technical Enablers and Cross-cultural Influences
Siala, H., Tajvidi, M., Wang, Y., Hajli, N., Richard, M. O. & Brannan, M., Aug 2025, In: Journal of Management Education. 49, 4, p. 570-607 38 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations