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Dive into the research topics where Micheline Saxton is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Why or How? the impact of Construal-Level Theory on vaccine message receptivity
Kim Saxton, M., Colby, H., Saxton, T. & Pasumarti, V., Feb 2024, In: Journal of Business Research. 172, 114436.Research output: Contribution to journal › Article › peer-review
Open Access11 Scopus citations -
Will the startup succeed in your eyes? Venture evaluation of resource providers during entrepreneurs' informational signaling
Wesley, C. L., Kong, D. T., Lubojacky, C. J., Kim Saxton, M. & Saxton, T., Sep 2022, In: Journal of Business Venturing. 37, 5, 106229.Research output: Contribution to journal › Article › peer-review
26 Scopus citations -
Venture Advocate Behaviors and the Emerging Enterprise
Saxton, T., Wesley, C. L. & Saxton, M. K., Mar 1 2016, In: Strategic Entrepreneurship Journal. 10, 1, p. 107-125 19 p.Research output: Contribution to journal › Article › peer-review
24 Scopus citations -
Can multiple new-product messages attract different consumer segments? Gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, F. & Saxton, M. K., Sep 22 2015, In: Journal of Advertising Research. 55, 3, p. 307-321 15 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations -
Impact of promotions on awareness, trial, and likelihood of trial of new dissolvable tobacco
Romito, L. & Saxton, M. K., 2014, In: American Journal of Health Promotion. 28, 4, p. 251-258 8 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations