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Dive into the research topics where Shih-Yung Yeh is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 6 Article
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THE EFFECTIVENESS OF USING ONLINE VIDEO AND BLOG CONTENT IN MARKETING CASE STUDIES FOR COLLEGE STUDENTS’ LEARNING–A THREE-YEAR COMPARISON
Yeh, R. & Zoeckler, L., 2022, In: Marketing Education Review. 32, 2, p. 120-128 9 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Using Vlogs and Blogs in Graduate International Business Case Studies to Impact Learning Outcomes–A Four-Year Empirical Comparison Study
Yeh, R. & Zoeckler, L., 2022, In: Journal of Teaching in International Business. 33, 1, p. 31-54 24 p.Research output: Contribution to journal › Article › peer-review
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Consumer data analysis and its managerial application for the grocery industry
Yeh, R. S., Plante, R. D. & Agrawal, D., Jan 2011, In: Journal of Promotion Management. 17, 1, p. 96-113 18 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
An applied logistic model for online purchase decision via web-building experiments
Yeh, R. & Yan, R., 2010, In: International Journal of Data Analysis Techniques and Strategies. 2, 1, p. 73-84 12 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Consumer's online purchase cost and firm profits in a dual-channel competitive market
Yan, R. & Yeh, R., Jul 31 2009, In: Marketing Intelligence and Planning. 27, 5, p. 698-713 16 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations