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Dive into the research topics where Yang Guo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Cutting or offsetting emissions: how political ideology shapes consumer preferences for firms’ carbon emission mitigation strategies
Guo, Y., Nenkov, G. & Li, S., Sep 2025, In: Journal of Business Research. 198, 115489.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Loss framing increases entity theorists’ vaccine uptake
(Kevin) Li, S., Chen, N., Chan, E. & Guo, Y., Dec 2024, In: International Journal of Research in Marketing. 41, 4, p. 745-760 16 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Modern social trends that facilitate collaborative consumption adoption: An exploration of new opportunities
Guo, Y., Nie, X. & Mishra, D. P., Apr 18 2024, Understanding Collaborative Consumption. Edward Elgar Publishing Ltd., p. 214-229 16 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The role of product acquisition mode in self- and social-signals of status
Guo, Y., Lamberton, C. & Goldsmith, K., Mar 2024, In: Marketing Letters. 35, 1, p. 143-157 15 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations