Abstract
For e-commerce to grow, customers must trust organizations with which they interact. In this article, we propose and test a theoretically-derived model of trustworthiness of Web merchants in general. Trustworthiness is influenced by behavioral, competence, and attitudinal beliefs. Findings indicate trustworthiness is strongly influenced by behavior-related beliefs, and less strongly by attitude-related beliefs. Trustworthiness beliefs impact intentions to purchase from Web merchants. [Article copies are available for purchase from InfoSci-on-Demand.com].
| Original language | English |
|---|---|
| Pages (from-to) | 22-43 |
| Number of pages | 22 |
| Journal | Journal of Electronic Commerce in Organizations |
| Volume | 7 |
| Issue number | 2 |
| DOIs | |
| State | Published - 2009 |
Keywords
- B2b e-commerce
- Information technology adoption
- Internet buyers
- Internet commerce
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