A Prosociality Paradox: How Miscalibrated Social Cognition Creates a Misplaced Barrier to Prosocial Action

Behaving prosocially can increase well-being among both those performing a prosocial act and those receiving it, and yet people may experience some reluctance to engage in direct prosocial actions. We review emerging evidence suggesting that miscalibrated social cognition may create a psychological barrier that keeps people from behaving as prosocially as would be optimal for both their own and others’ well-being. Across a variety of interpersonal behaviors, those performing prosocial actions tend to underestimate how positively their recipients will respond. These miscalibrated expectations stem partly from a divergence in perspectives, such that prosocial actors attend relatively more to the competence of their actions, whereas recipients attend relatively more to the warmth conveyed. Failing to fully appreciate the positive impact of prosociality on others may keep people from behaving more prosocially in their daily lives, to the detriment of both their own and others’ well-being.