@inbook{228b678b42c34f71a59e2fbc01313a10,
title = "A STOCHASTIC MODEL OF ORGANIZATIONAL DMU'S RESPONSE TO CHANGING SERVICE PRICES",
abstract = "This paper reports an unusual use of a model and survey data to find the impact of proposed price changes for an industrial service. A sample of 992 users of a service were surveyed. A model of their price behavior was constructed and solved using a Monte Carlo procedure. The results showed that price was inelastic and provided insight as to the reason.",
author = "Manoj Agarwal and Philip Burger",
note = "Publisher Copyright: {\textcopyright} Academy of Marketing Science 2015.",
year = "2015",
doi = "10.1007/978-3-319-16937-8\_93",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "401--404",
booktitle = "Developments in Marketing Science",
}