ADVOCACY AND ACTION: Persuasive Strategies for Digital Activism and Infuence

Matthew Salzano; Victoria Ann Ledford

doi:10.4324/9781003291855-14

ADVOCACY AND ACTION: Persuasive Strategies for Digital Activism and Infuence

Matthew Salzano
, Victoria Ann Ledford

Journalism Program

Stony Brook University

Auburn University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Digital media has provided a platform for the masses to amplify their voices, and in turn, to enable everyday citizens to work together to carry forth the message of a movement. Drawing on a range of philosophical and methodological approaches in communication (communication science and rhetoric), this chapter offers practical understandings of online strategies used to promote advocacy and outreach for social change. The chapter presents research and case studies that outline how digital activists engage in resistance across participatory social media platforms like Instagram, TikTok, and Twitter. Offering research-driven insight complemented with examples from activist practice, the chapter offers a guide for effective advocacy in digital spaces.

Original language	English
Title of host publication	Strategic Social Media as Activism
Subtitle of host publication	Repression, Resistance, Rebellion, Reform
Publisher	Taylor and Francis
Pages	121-143
Number of pages	23
ISBN (Electronic)	9781000932324
ISBN (Print)	9781032272191
DOIs	https://doi.org/10.4324/9781003291855-14
State	Published - Jan 1 2023

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abstract = "Digital media has provided a platform for the masses to amplify their voices, and in turn, to enable everyday citizens to work together to carry forth the message of a movement. Drawing on a range of philosophical and methodological approaches in communication (communication science and rhetoric), this chapter offers practical understandings of online strategies used to promote advocacy and outreach for social change. The chapter presents research and case studies that outline how digital activists engage in resistance across participatory social media platforms like Instagram, TikTok, and Twitter. Offering research-driven insight complemented with examples from activist practice, the chapter offers a guide for effective advocacy in digital spaces.",

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ADVOCACY AND ACTION: Persuasive Strategies for Digital Activism and Infuence

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