@inproceedings{046f3d4175894099afcb690e2ea7b6dc,
title = "Assessing drinking norms from attending drinking events and using social network sites",
abstract = "This study compares how exposure to drinking information on social network sites (SNSs) and attending drinking events are related to college students' perceived drinking norms. A two-wave online survey using a national sample (N = 151) was conducted. While exposure to drinking information on SNSs was positively related to perceived injunctive drinking norms, attending drinking events was positively associated with perceived descriptive drinking norms. In addition, attention to social comparison information was positively related to both drinking norms and moderated the relationship between attending drinking events and both norms. This study extends the research on social norms and new technology, and suggests implications about how to incorporate new media into drinking campaigns.",
author = "Rui, \{Jian Raymond\} and Stefanone, \{Michael A.\}",
note = "Publisher Copyright: {\textcopyright} 2017 Proceedings of the Annual Hawaii International Conference on System Sciences. All rights reserved.; 50th Annual Hawaii International Conference on System Sciences, HICSS 2017 ; Conference date: 03-01-2017 Through 07-01-2017",
year = "2017",
language = "English",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "3736--3745",
editor = "Bui, \{Tung X.\} and Ralph Sprague",
booktitle = "Proceedings of the 50th Annual Hawaii International Conference on System Sciences, HICSS 2017",
address = "United States",
}