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Building Trust in AI: Exploring the Impact of AI Competence Framing

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

Trust in AI is crucial for its successful integration into organizations and society. Despite the increasing exposure of employees to AI-driven analyses, their adoption is not guaranteed solely by the presence of AI systems. Trust in AI is multifaceted, influenced by perceptions of its competence, and accuracy. To investigate the impact of AI competence on user trust and error tolerance, we conducted an experiment using vignettes with varying AI positioning and accuracy. Our results highlight the importance of AI competence framing in shaping user trust, we found that a strong portrait of AI capabilities boosts trust and planned action. This study fills a gap in existing literature by exploring the relationship between AI competence framing and trust in a professional context, providing insights for the implementation of AI in the workplace and emphasizing the significance of building trust in AI for its adoption and effective use.

Original languageEnglish
Title of host publicationProceedings of the 58th Hawaii International Conference on System Sciences, HICSS 2025
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages526-535
Number of pages10
ISBN (Electronic)9780998133188
StatePublished - 2025
Event58th Hawaii International Conference on System Sciences, HICSS 2025 - Honolulu, United States
Duration: Jan 7 2025Jan 10 2025

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences

Conference

Conference58th Hawaii International Conference on System Sciences, HICSS 2025
Country/TerritoryUnited States
CityHonolulu
Period01/7/2501/10/25

Keywords

  • AI Competence
  • AI Framing
  • Error Tolerance
  • Trust in AI

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