Can a self-regulation strategy help make social media more civil? Exploring the potential of mental contrasting with implementation intentions to reduce incivility in online political discussion

Civil interaction is a core practice of democratic participation. However, this condition is undermined by a contemporary landscape of online political discourse rife with incivility. Given the seemingly dismal state of American politics, a remedy to this problem is needed. We test the effects of a self-regulation intervention, mental contrasting with implementation intentions (MCII), on the expression of political incivility in a social media discussion setting. Data from two online experiments show that participants in the MCII condition expressed more civility and selected civil responses in response to uncivil communication cues. Implications are discussed.