Changing public attitudes as a prevention strategy to reduce intimate partner violence

Although violence by intimate partners has decreased in the past decade, it is still a problem affecting many women. For instance, IPV accounted for 22% of violent crimes against women between 1993 and 1998 (NCVS). The paucity of research evaluating the effectiveness of primary prevention strategies to reduce IPV has been recognized in various reports on intimate partner violence. Experts have suggested that public awareness campaigns would be helpful both to inform abused women about strategies for getting help, and to potentially change public attitudes and norms about IPV. This article reviews published research available on public education campaigns regarding intimate partner violence, as well as education campaigns conducted for other issues, in order to better understand the potential for success and the limitations of this type of intervention.