Constitutive marketing: Towards understanding brand community formation

Research output: Contribution to journal › Article › peer-review

25 Scopus citations

Original language	English
Journal	International Journal of Advertising
Volume	32
Issue number	1
State	Published - 2013

Cite this

@article{5cf46166d6054e0cb4f36fb90f967028,

title = "Constitutive marketing: Towards understanding brand community formation",

author = "Ana Kilambi and Michel Laroche and Richard, \{Marie Odile\}",

year = "2013",

language = "English",

volume = "32",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "1",

}