Abstract
The purpose of this research is (1) to develop a theoretical model for consumer purchasing behavior on the Internet and (2) to test the effects of consumer lifestyles in the form of price-oriented, net-oriented, and time-oriented lifestyles, and perceived benefit and perceived risk on purchasing behavior. Structural equation modeling is applied to test a hypothesized research model using Graphics Visualization and Usability Center (GVUC) online survey data. Results show that a consumer whose lifestyle is more net-oriented will perceive more benefits and fewer risks to online purchasing. Consumers who are more time-oriented will perceive more benefits to buying goods online than less time-oriented ones. Consumers who have more disposable income are also more prone to purchase online.
| Original language | English |
|---|---|
| Pages | 688-694 |
| Number of pages | 7 |
| State | Published - 2000 |
| Event | 21st International Conference on Information Systems, ICIS 2000 - Brisbane, Australia Duration: Dec 10 2000 → Dec 13 2000 |
Conference
| Conference | 21st International Conference on Information Systems, ICIS 2000 |
|---|---|
| Country/Territory | Australia |
| City | Brisbane |
| Period | 12/10/00 → 12/13/00 |
Keywords
- conceptual framework
- Consumer lifestyles
- consumer purchasing behavior
- perceived benefit
- perceived risk
- valance framework
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