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EFFECTS OF CONSUMER LIFESTYLES ON PURCHASING BEHAVIOR ON THE INTERNET: A CONCEPTUAL FRAMEWORK AND EMPIRICAL VALIDATION

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36 Scopus citations

Abstract

The purpose of this research is (1) to develop a theoretical model for consumer purchasing behavior on the Internet and (2) to test the effects of consumer lifestyles in the form of price-oriented, net-oriented, and time-oriented lifestyles, and perceived benefit and perceived risk on purchasing behavior. Structural equation modeling is applied to test a hypothesized research model using Graphics Visualization and Usability Center (GVUC) online survey data. Results show that a consumer whose lifestyle is more net-oriented will perceive more benefits and fewer risks to online purchasing. Consumers who are more time-oriented will perceive more benefits to buying goods online than less time-oriented ones. Consumers who have more disposable income are also more prone to purchase online.

Original languageEnglish
Pages688-694
Number of pages7
StatePublished - 2000
Event21st International Conference on Information Systems, ICIS 2000 - Brisbane, Australia
Duration: Dec 10 2000Dec 13 2000

Conference

Conference21st International Conference on Information Systems, ICIS 2000
Country/TerritoryAustralia
CityBrisbane
Period12/10/0012/13/00

Keywords

  • conceptual framework
  • Consumer lifestyles
  • consumer purchasing behavior
  • perceived benefit
  • perceived risk
  • valance framework

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