Abstract
This paper examines the effects of Internet channel on the commercialization of firm innovation, which is measured by new product sales (NPS). We estimate our empirical model with the GMM-threshold approach and find that there is a positive effect of internet channel on NPS if the adopting firm has an experienced CEO. Further, a more experienced CEO is required for producing such positive effect for firms with a larger sales volume.
| Original language | English |
|---|---|
| Pages (from-to) | 1022-1027 |
| Number of pages | 6 |
| Journal | Applied Economics Letters |
| Volume | 27 |
| Issue number | 12 |
| DOIs | |
| State | Published - Jul 11 2020 |
Keywords
- E-Commerce
- innovation
- online channel
- threshold model
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