Loafing in the era of generative AI

Generative artificial intelligence (GenAI) is being increasingly integrated into organizational workflows as employees explore its capabilities. Though GenAI offers several possibilities, it can also have a negative impact on individual behavior and the work culture of organizations. In this article, we explore how the use of GenAI can potentially increase the prevalence of effort and time loafing at work, thereby adversely impacting employees and organizations. We identify the prominent factors that can influence time and effort loafing by employees who are using GenAI and discuss the ramifications of GenAI loafing. We also suggest appropriate measures to help organizations mitigate such loafing behavior before it becomes a norm.