Neuromarketing: Exploring the brain of the consumer - Léon Zurawicki

Research output: Contribution to journal › Comment/debate

1 Scopus citations

Original language	English
Pages (from-to)	10
Number of pages	1
Journal	International Journal of Market Research
Volume	53
Issue number	2
DOIs	https://doi.org/10.2501/ijmr-53-1-289-290
State	Published - 2011

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title = "Neuromarketing: Exploring the brain of the consumer - L{\'e}on Zurawicki",

author = "Richard, \{Marie Odile\} and Michel Laroche",

year = "2011",

doi = "10.2501/ijmr-53-1-289-290",

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pages = "10",

journal = "International Journal of Market Research",

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T1 - Neuromarketing

T2 - Exploring the brain of the consumer - Léon Zurawicki

AU - Richard, Marie Odile

AU - Laroche, Michel

PY - 2011

Y1 - 2011

UR - https://www.scopus.com/pages/publications/84859955501

U2 - 10.2501/ijmr-53-1-289-290

DO - 10.2501/ijmr-53-1-289-290

M3 - Comment/debate

SN - 1470-7853

VL - 53

SP - 10

JO - International Journal of Market Research

JF - International Journal of Market Research

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ER -