TY - GEN
T1 - On the mutual benefit and win-win development of the iPad App and print edition of periodical publications - A case study of GQ
AU - Zhang, Cong
AU - Sun, Yidan
PY - 2014
Y1 - 2014
N2 - Based on a case study of GQ, the authors have analyzed the differences and connections between the iPad App and print edition of magazines in ways that open up discussion about approaches towards the operation of new media. In consideration of the recent surge of mobile device platform development for China's periodical publications, along with the persistence of print edition periodical publications, the conclusion is, that both Journal APPs on iPad, and printed versions, should remain independent of each other and be mutually beneficial in order to achieve a win-win state.
AB - Based on a case study of GQ, the authors have analyzed the differences and connections between the iPad App and print edition of magazines in ways that open up discussion about approaches towards the operation of new media. In consideration of the recent surge of mobile device platform development for China's periodical publications, along with the persistence of print edition periodical publications, the conclusion is, that both Journal APPs on iPad, and printed versions, should remain independent of each other and be mutually beneficial in order to achieve a win-win state.
KW - GQ
KW - iPad App
KW - win-win
UR - https://www.scopus.com/pages/publications/84906656088
U2 - 10.1109/ICSSSM.2014.6874143
DO - 10.1109/ICSSSM.2014.6874143
M3 - Conference contribution
SN - 9781479931330
T3 - 11th International Conference on Service Systems and Service Management, ICSSSM 2014 - Proceeding
BT - 11th International Conference on Service Systems and Service Management, ICSSSM 2014 - Proceeding
PB - IEEE Computer Society
T2 - 11th International Conference on Service Systems and Service Management, ICSSSM 2014
Y2 - 25 June 2014 through 27 June 2014
ER -