TY - GEN
T1 - On the value of weak ties for modeling interventions in online health communities
AU - Nikolaev, Alexander
AU - McIntosh, Scott
PY - 2013
Y1 - 2013
N2 - Online pro-health social networks have grown in the past decade. This position paper argues for the need of prescriptive research that would enable models of online interventions capable of assessing the effects imposed on social networks from the outside, e.g., by a strategic decision-maker (supervisor) possessing the full knowledge of the network dynamics. The paper explains the importance of explicit modeling of weak, acquaintance-type ties for this purpose.
AB - Online pro-health social networks have grown in the past decade. This position paper argues for the need of prescriptive research that would enable models of online interventions capable of assessing the effects imposed on social networks from the outside, e.g., by a strategic decision-maker (supervisor) possessing the full knowledge of the network dynamics. The paper explains the importance of explicit modeling of weak, acquaintance-type ties for this purpose.
KW - Intervention modeling
KW - Online health behavior
KW - Social network analysis
UR - https://www.scopus.com/pages/publications/84893255847
U2 - 10.1145/2492517.2500306
DO - 10.1145/2492517.2500306
M3 - Conference contribution
SN - 9781450322409
T3 - Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2013
SP - 1481
EP - 1482
BT - Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2013
PB - Association for Computing Machinery
T2 - 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2013
Y2 - 25 August 2013 through 28 August 2013
ER -