Abstract
The perceived temporal distance of climate change impacts has been considered a long-standing barrier to climate engagement. Because nostalgia has distinct cognitive properties related to temporal thinking, three experimental studies are conducted to investigate nostalgia's potential for shortening temporal distance. Study 1 shows that nostalgia increases climate engagement by reducing temporal distance. Study 2 further identifies vivid imagery as a mechanism for the nostalgia effects across US and Chinese samples. Study 3 shows that nostalgic public service announcements increase climate engagement more than non-nostalgic ones. This study provides strong evidence that evoking nostalgia can be a useful climate change communication strategy.
| Original language | English |
|---|---|
| Pages (from-to) | 1147-1167 |
| Number of pages | 21 |
| Journal | Environmental Communication |
| Volume | 18 |
| Issue number | 8 |
| DOIs | |
| State | Published - 2024 |
Keywords
- Climate change
- behavior intention
- nostalgia
- risk perception
- temporal distance
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