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Opting for Identity Theft Protection Services: The Role of Anticipated Distress

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Identity theft has been a growing concern as criminals, more and more easily, utilize online channels to steal personally identifiable information (PII) for fraud and scams. Identity theft protection services for monitoring and recovering from identity theft are a means of protecting from the potential damages of identity theft. Drawing on the literature in the area of anticipated emotion and protection motivation theory, this study explores the role of anticipated distress of losing one’s PII, in motivating adoption of identity theft protection services. We tested our hypotheses with 636 valid responses collected via Qualtrics panel. Our results show that anticipated distress is positively associated with adoption intention of identity theft protection services, and its effect is partially mediated by perceived threat of identity theft and perceived coping efficacy of the services. Theoretical and practical implications of the study are discussed.

Original languageEnglish
Title of host publicationICIS 2017
Subtitle of host publicationTransforming Society with Digital Innovation
PublisherAssociation for Information Systems
ISBN (Print)9780996683159
StatePublished - 2018
Event38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017 - Seoul, Korea, Republic of
Duration: Dec 10 2017Dec 13 2017

Publication series

NameICIS 2017: Transforming Society with Digital Innovation

Conference

Conference38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
Country/TerritoryKorea, Republic of
CitySeoul
Period12/10/1712/13/17

Keywords

  • Anticipated distress
  • Cognitive-consequentialist perspective
  • Identity theft
  • Protection motivation theory

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