Relocation-promotion problem with Euclidean distance

Wilfred V. Huang; Rajan Batta; A. J.G. Babu

doi:10.1016/0377-2217(90)90298-P

Relocation-promotion problem with Euclidean distance

Wilfred V. Huang
, Rajan Batta
, A. J.G. Babu

Department of Industrial and Systems Engineering

University at Buffalo

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Abstract

The model that we propose is called the relocation-promotion problem. It consists of relocation, which will alter the current demand (distance sensitive), and promotion, which will attract new demand into the market (price sensitive). Properties, algorithms and computational experience are reported.

Original language	English
Pages (from-to)	61-72
Number of pages	12
Journal	European Journal of Operational Research
Volume	46
Issue number	1
DOIs	https://doi.org/10.1016/0377-2217(90)90298-P
State	Published - May 4 1990

Keywords

Advertising
consumer response to distance of facility
facility relocation to enhance demand
promotion

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10.1016/0377-2217(90)90298-P

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@article{e3ede5835f7a4641b923daf0f8012efc,

title = "Relocation-promotion problem with Euclidean distance",

abstract = "The model that we propose is called the relocation-promotion problem. It consists of relocation, which will alter the current demand (distance sensitive), and promotion, which will attract new demand into the market (price sensitive). Properties, algorithms and computational experience are reported.",

keywords = "Advertising, consumer response to distance of facility, facility relocation to enhance demand, promotion",

author = "Huang, \{Wilfred V.\} and Rajan Batta and Babu, \{A. J.G.\}",

year = "1990",

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doi = "10.1016/0377-2217(90)90298-P",

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T1 - Relocation-promotion problem with Euclidean distance

AU - Huang, Wilfred V.

AU - Batta, Rajan

AU - Babu, A. J.G.

PY - 1990/5/4

Y1 - 1990/5/4

N2 - The model that we propose is called the relocation-promotion problem. It consists of relocation, which will alter the current demand (distance sensitive), and promotion, which will attract new demand into the market (price sensitive). Properties, algorithms and computational experience are reported.

AB - The model that we propose is called the relocation-promotion problem. It consists of relocation, which will alter the current demand (distance sensitive), and promotion, which will attract new demand into the market (price sensitive). Properties, algorithms and computational experience are reported.

KW - Advertising

KW - consumer response to distance of facility

KW - facility relocation to enhance demand

KW - promotion

UR - https://www.scopus.com/pages/publications/0025699776

U2 - 10.1016/0377-2217(90)90298-P

DO - 10.1016/0377-2217(90)90298-P

M3 - Article

SN - 0377-2217

VL - 46

SP - 61

EP - 72

JO - European Journal of Operational Research

JF - European Journal of Operational Research

IS - 1

ER -

Relocation-promotion problem with Euclidean distance

Abstract

Keywords

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