Sampling social media: Supporting information retrieval from microblog data resellers with text, network, and spatial analysis

This paper presents a computationally assisted method for scaling researcher expertise to large, online social media datasets in which access is constrained and costly. Developed collaboratively between social and computer science researchers, this method is designed to be flexible, scalable, cost-effective, and to reduce bias in data collection. Online response to six case studies covering elections and election-related violence in Sub-Saharan African countries are explored using Twitter, a popular online microblogging platform. Results show: 1) automated query expansion can mitigate researcher bias, 2) machine learning models combining textual, social, temporal, and geographic features in social media data perform well in filtering data unrelated to the target event, and 3) these results are achievable while minimizing fee-based queries by bootstrapping with readily-available Twitter samples.