Self-effects of user-generated messages on pro-environmental identity

Laura Arpan; Elizabeth C. Ray; Nicholas Sellers; Olivia Bravo

doi:10.1080/1533015X.2022.2121329

Self-effects of user-generated messages on pro-environmental identity

Laura Arpan
, Elizabeth C. Ray
, Nicholas Sellers
, Olivia Bravo

Communication

University at Buffalo

Florida State University
The University of the West Indies

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Abstract

An experiment tested whether user-generated pro-environmental messages (UGC) enhanced environmental self-identity among message creators. Participants were randomly assigned to create a message about saving energy, view a message with similar content ostensibly created by similar others, or view irrelevant messages. Those who created their own messages had greater post-message self-identity than those in the other two conditions. Additionally, those who created their own messages had greater post-message intentions to save energy in the near future than those in the other two conditions, and behavioral intentions were positively correlated with self-identity. Implications for campaigns and educational efforts are discussed.

Original language	English
Pages (from-to)	368-382
Number of pages	15
Journal	Applied Environmental Education and Communication
Volume	21
Issue number	4
DOIs	https://doi.org/10.1080/1533015X.2022.2121329
State	Published - 2022

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10.1080/1533015X.2022.2121329

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abstract = "An experiment tested whether user-generated pro-environmental messages (UGC) enhanced environmental self-identity among message creators. Participants were randomly assigned to create a message about saving energy, view a message with similar content ostensibly created by similar others, or view irrelevant messages. Those who created their own messages had greater post-message self-identity than those in the other two conditions. Additionally, those who created their own messages had greater post-message intentions to save energy in the near future than those in the other two conditions, and behavioral intentions were positively correlated with self-identity. Implications for campaigns and educational efforts are discussed.",

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Self-effects of user-generated messages on pro-environmental identity

Abstract

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