Abstract
This study examines the extent to which social media prosumption, an integrated act of consumption and production, is associated with online political participation. Data from an online panel survey of American adults reveal that social media prosumption has a positive relationship with online political participation indirectly through online political information seeking. Social media prosumption is also positively related to online political participation through online political information and online discussion heterogeneity in serial. Implications are discussed for the role of prosumptive use of social media in online political participation.
| Original language | English |
|---|---|
| Pages (from-to) | 1885-1902 |
| Number of pages | 18 |
| Journal | New Media and Society |
| Volume | 22 |
| Issue number | 10 |
| DOIs | |
| State | Published - Oct 1 2020 |
Keywords
- Discussion heterogeneity
- information seeking
- online political participation
- prosumption
- social media
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