The effect of message frames and CVD risk factors on behavioral outcomes

Objectives: To examine the interactive effects of message frames and CVD risk factors on women's knowledge, beliefs, efficacy, and behavioral intentions. Methods: In a randomized experiment, women (n = 395) read either a loss- or gain-framed heart disease prevention message to test differential effects by risk factor status. Results: Messages significantly increased knowledge, self-efficacy and intervention efficacy beliefs, and behavioral intentions. Frames had significantly different effects on self-efficacy and behavioral intent to engage in detection behaviors by parental risk factor status. Conclusions: Further study is warranted to assess effects of frames on behavioral outcomes among women at elevated CVD risk.