The Effects of Implicit Color Preference and Implicit Racial Preference on Implicit Attitude towards the Ad

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	881-883
Number of pages	3
Journal	Advances in Consumer Research
Volume	36
State	Published - 2009

Cite this

@article{d0c26b5ba5204ab4a6186023ebbc3fde,

title = "The Effects of Implicit Color Preference and Implicit Racial Preference on Implicit Attitude towards the Ad",

author = "Ioannis Kareklas and Robin Coulter",

year = "2009",

language = "English",

volume = "36",

pages = "881--883",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}

TY - JOUR

T1 - The Effects of Implicit Color Preference and Implicit Racial Preference on Implicit Attitude towards the Ad

AU - Kareklas, Ioannis

AU - Coulter, Robin

PY - 2009

Y1 - 2009

UR - https://www.scopus.com/pages/publications/80052833016

M3 - Article

SN - 0098-9258

VL - 36

SP - 881

EP - 883

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -