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The impact of mood and emotion on risk preference

Research output: Contribution to journalConference articlepeer-review

2 Scopus citations

Abstract

We propose to use affect research to enrich the dominant descriptive model of risk preference, prospect theory (Kahneman, & Tversky, 1979). We will pursue a discussion of 1) the mood's direct impact on probabilities, 2) the contrast effect between mood and anticipated emotion on perceived values, and 3) combined impacts. Finally, we will discuss the managerial implications of this theory.

Original languageEnglish
JournalAcademy of Management Annual Meeting Proceedings
DOIs
StatePublished - 2007
Event67th Annual Meeting of the Academy of Management, AOM 2007 - Philadelphia, PA, United States
Duration: Aug 3 2007Aug 8 2007

Keywords

  • Mood /Emotion
  • Prospect theory
  • Risk preference

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