The potential for expansion of whale shark (Rhincodon typus) tourism in St. Helena: stakeholder engagement and willingness to pay

Whale shark (Rhincodon typus) tourism is increasingly popular wherever the species occur, including a fledgling industry on the South Atlantic island of St. Helena. We interviewed 154 people to elicit the social and economic value of whale shark tourism on the island. Additionally, 77 survey participants were queried about their willingness to pay, 32% of those responding indicated that they would be willing to pay at least £10 more, a 20% increase from existing charges. Tourists also supported the concept that the local population should pay less for whale shark snorkel tours. Perceptions among visitors and locals were that the marine environment was well managed on St. Helena and that protecting it was important. Results from this study could help inform St. Helena Government policy and support MWT operators on the island to further develop a sustainable and equitable whale shark tourism industry.