Voices from Young Adults: Perceptions about Electronic Cigarette Use

Background Young adults exhibit a high prevalence of e-cigarette use and dual use despite the numerous physical and mental health risks associated with e-cigarettes. However, there is limited understanding of young adults' perceptions of e-cigarette use, particularly regarding their motivation to quit and their suggestions for cessation interventions, which are crucial for developing effective interventions. Purpose This study explored young adults' perceptions of e-cigarette use, focusing specifically on their reasons for using e-cigarettes, their motivation to quit, and their suggestions for e-cigarette cessation interventions. Methods A purposive sampling strategy was used to recruit 16 individuals between the ages of 18 and 26 who used e-cigarette products. The interviews were conducted either face to face or virtually using a semistructured interview guide. Thematic analysis was performed to identify themes. Results Two major themes were identified: reasons for using e-cigarettes and perceptions of vaping risks. Participants cited ease of purchase and use, the variety of flavors, perceived lower health risks than conventional cigarettes, social necessity, and using e-cigarettes as a method to quit smoking as reasons for their use. Most participants acknowledged being aware that e-cigarettes pose multiple health risks, including cardiovascular and pulmonary dangers. In addition, most participants expressed a desire to quit vaping and showed interest in participating in interventions to learn more about the harms of e-cigarettes. Conclusion/Implication The findings provide valuable insights into the appeal of e-cigarettes among young adults and underscore the need for more comprehensive education and policy measures regarding e-cigarette use.