TY - GEN
T1 - Web identity translator
T2 - 14th ACM Workshop on Hot Topics in Networks, HotNets-XIV 2015
AU - Papaodyssefs, Fotios
AU - Iordanou, Costas
AU - Blackburn, Jeremy
AU - Laoutaris, Nikolaos
AU - Papagiannaki, Konstantina
N1 - Publisher Copyright: Copyright 2015 ACM.
PY - 2015/11/16
Y1 - 2015/11/16
N2 - Online Behavioral Advertising (OBA) is an important revenue source for online publishers and content providers. However, the extensive user tracking required to enable OBA raises valid privacy concerns. Existing and proposed solutions either block all tracking, therefore breaking OBA entirely, or require significant changes on the current advertising infrastructure, making adoption hard. We propose Web Identity Translator (WIT), a new privacy service running as a proxy or middlebox. WIT stops the original tracking cookies from being set on the browser of users and instead substitutes them by private cookies it controls. Manipulating the mapping between tracking and private cookies WIT maintains permits transparent OBA to continue while simultaneously protecting the identity of users from attacks based on behavioral analysis of browsing patterns.
AB - Online Behavioral Advertising (OBA) is an important revenue source for online publishers and content providers. However, the extensive user tracking required to enable OBA raises valid privacy concerns. Existing and proposed solutions either block all tracking, therefore breaking OBA entirely, or require significant changes on the current advertising infrastructure, making adoption hard. We propose Web Identity Translator (WIT), a new privacy service running as a proxy or middlebox. WIT stops the original tracking cookies from being set on the browser of users and instead substitutes them by private cookies it controls. Manipulating the mapping between tracking and private cookies WIT maintains permits transparent OBA to continue while simultaneously protecting the identity of users from attacks based on behavioral analysis of browsing patterns.
UR - https://www.scopus.com/pages/publications/84962657750
U2 - 10.1145/2834050.2834105
DO - 10.1145/2834050.2834105
M3 - Conference contribution
T3 - Proceedings of the 14th ACM Workshop on Hot Topics in Networks, HotNets-XIV 2015
BT - Proceedings of the 14th ACM Workshop on Hot Topics in Networks, HotNets-XIV 2015
PB - Association for Computing Machinery
Y2 - 16 November 2015 through 17 November 2015
ER -