What It Takes to Get Passed On: Message Content, Style, and Structure as Predictors of Retransmission in the Boston Marathon Bombing Response

Jeannette Sutton; C. Ben Gibson; Emma S. Spiro; Cedar League; Sean M. Fitzhugh; Carter T. Butts

What It Takes to Get Passed On: Message Content, Style, and Structure as Predictors of Retransmission in the Boston Marathon Bombing Response

Jeannette Sutton
, C. Ben Gibson
, Emma S. Spiro
, Cedar League
, Sean M. Fitzhugh
, Carter T. Butts

College of Emergency Preparedness, Homeland Security & Cybersecurity

University at Albany

University of California at Irvine
University of Washington
University of Colorado Colorado Springs

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2 Scopus citations

Abstract

Over the past decade, public-facing agencies and crisis communicators have shifted their formal communication strategies to accommodate new communication channels and messaging technologies. The widespread use of short messaging services on mobile devices [1] coupled with the emergence and growth of microblogging services and status updates on social networking sites [2] have resulted in new mechanisms to reach the public at risk [3, 4], broadcasting information in real time to increase public safety under conditions of imminent threat.

Original language	English
Title of host publication	Effective Communication During Disasters
Subtitle of host publication	Making Use of Technology, Media, and Human Resources
Publisher	Apple Academic Press
Pages	191-221
Number of pages	31
ISBN (Electronic)	9781771885126
ISBN (Print)	9781771885126
State	Published - Dec 8 2016

Cite this

Sutton, J., Gibson, C. B., Spiro, E. S., League, C., Fitzhugh, S. M., & Butts, C. T. (2016). What It Takes to Get Passed On: Message Content, Style, and Structure as Predictors of Retransmission in the Boston Marathon Bombing Response. In Effective Communication During Disasters: Making Use of Technology, Media, and Human Resources (pp. 191-221). Apple Academic Press.

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abstract = "Over the past decade, public-facing agencies and crisis communicators have shifted their formal communication strategies to accommodate new communication channels and messaging technologies. The widespread use of short messaging services on mobile devices [1] coupled with the emergence and growth of microblogging services and status updates on social networking sites [2] have resulted in new mechanisms to reach the public at risk [3, 4], broadcasting information in real time to increase public safety under conditions of imminent threat.",

author = "Jeannette Sutton and Gibson, \{C. Ben\} and Spiro, \{Emma S.\} and Cedar League and Fitzhugh, \{Sean M.\} and Butts, \{Carter T.\}",

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What It Takes to Get Passed On: Message Content, Style, and Structure as Predictors of Retransmission in the Boston Marathon Bombing Response. / Sutton, Jeannette; Gibson, C. Ben; Spiro, Emma S. et al.
Effective Communication During Disasters: Making Use of Technology, Media, and Human Resources. Apple Academic Press, 2016. p. 191-221.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - What It Takes to Get Passed On

T2 - Message Content, Style, and Structure as Predictors of Retransmission in the Boston Marathon Bombing Response

AU - Sutton, Jeannette

AU - Gibson, C. Ben

AU - Spiro, Emma S.

AU - League, Cedar

AU - Fitzhugh, Sean M.

AU - Butts, Carter T.

PY - 2016/12/8

Y1 - 2016/12/8

N2 - Over the past decade, public-facing agencies and crisis communicators have shifted their formal communication strategies to accommodate new communication channels and messaging technologies. The widespread use of short messaging services on mobile devices [1] coupled with the emergence and growth of microblogging services and status updates on social networking sites [2] have resulted in new mechanisms to reach the public at risk [3, 4], broadcasting information in real time to increase public safety under conditions of imminent threat.

AB - Over the past decade, public-facing agencies and crisis communicators have shifted their formal communication strategies to accommodate new communication channels and messaging technologies. The widespread use of short messaging services on mobile devices [1] coupled with the emergence and growth of microblogging services and status updates on social networking sites [2] have resulted in new mechanisms to reach the public at risk [3, 4], broadcasting information in real time to increase public safety under conditions of imminent threat.

UR - https://www.scopus.com/pages/publications/85091507636

M3 - Chapter

SN - 9781771885126

SP - 191

EP - 221

BT - Effective Communication During Disasters

PB - Apple Academic Press

ER -

What It Takes to Get Passed On: Message Content, Style, and Structure as Predictors of Retransmission in the Boston Marathon Bombing Response

Abstract

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