Abstract
We model a risk-averse newsvendor's decision-making behavior with some commonly used classes of utility functions within the expected utility theory (EUT) framework. Under fairly general conditions of EUT, we show that a risk-averse newsvendor will order less than an arbitrarily small quantity as selling price gets larger if price is higher than a threshold value, i.e., the optimal order quantity decreases as the selling price increases.
| Original language | English |
|---|---|
| Pages (from-to) | 544-553 |
| Number of pages | 10 |
| Journal | European Journal of Operational Research |
| Volume | 196 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jul 16 2009 |
Keywords
- Expected utility theory
- Newsvendor model
- Risk aversion
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